No blog yesterday. Did you miss me?
- OK, movies. Watched two documentaries, Food, Inc and Urban Explorers. Food, Inc didn't really tell me anything I didn't already know, but seeing it on screen really turned me off eating a lot of what's in the supermarkets. Urban Explorers was interesting, but could have done with being half an hour shorter. Still, well worth watching just for the pretty images of abandoned places. I just wanted to know who the hell simply walks away from a fully furnished castle and leaves it to rot?
- Here's one I may or may not see when it reaches Netflix. Atlas Shrugged could be fascinating, or could have me throwing things at the screen. This review intrigues me: A Movie This Demented Should Be Against The Law. I have to admit, I've tried to read it and failed. And Ayn Rand's philosophy pisses me off. But I'm prepared to give the movie a shot.
- Game footage is getting more and more like movies. Check out this latest Unreal demo. And remember, this is real-time in-game footage. This is not a cut-scene. This is not pre-rendered. This is gameplay.
And while your jaw hits the floor, I'll just tell you that this is taking not one, not two, but three top of the range custom nVidia graphics cards to run it. So don't expect it to work on your laptop. Don't even expect it to work on your current generation super-duper video production PC. Figure on getting a whole new machine when this comes out in two years.
- I spent much of yesterday browsing Wonderland, a hugely entertaining blog that talks about games of all sorts. What initially caught my eye was this glorious Lego steampunk TIE Fighter. Neat, huh?
- Also from Wonderland, an excellent post on social mechanisms in games, based on a superb talk by Raph Koster, who I should follow more closely than I do. He "explained how societies work, how humans work, and how we interact as beings with each other, described as social mechanics and how they could be applied (and are sometimes applied) in social games. [Here's] his list of the 40 essential social mechanics that have ever existed, in order that game designers need never have to reinvent them again." Bloody brilliant stuff.
- It's a damn shame I missed the Muppet Art Show last night. Woulda liked to see that, and it looked like people had a lot of fun.
- Damn shame I missed the hillbilly burlesque last night too. Looking forward to the next Kitschy Kittens show.
I'm still wondering whether to continue with this long blog format. It doesn't generate anything like the responses I used to get with FB posts, and it doesn't feel like many people are actually reading these. I'm seriously considering whether to revert to just sharing things on FB or take a vow of social media silence and focus on writing proper stuff.
Last week I had to do some research into Twitter, and came up with some depressing facts.
- The average person on Twitter gets 2700 messages a day. A year ago, it was 400, and I thought that was a lot. Math: if it takes 5 seconds to read a tweet, it would take 3 hrs 45 minutes a day to read your Twitter feed.
- Most people log in once a day, and only read their direct messages, @messages, and whatever's been posted in the last 10-15 minutes. Math: most people only read 1% of their feed. In other words, if you post something on Twitter, there's a 99% chance that a given one of your followers won't see it.
- Click-through rates on Twitter links have dropped from 38% a year ago to 14% now. So given that hardly anyone is going to read your tweet, the number of people who will actually click on a link is near enough non-existent (o.14%). Math: if you have 500 followers, then maybe ONE of them will actually click through.
- Retweet rates have dropped from 25% in 2009 to 17% in 2010 and 11% now. Math: if you have 500 followers, maybe ONE will RT your post. And if he has 500 followers, maybe one will click through and/or RT it.
In other words, it's Babel out there. Everyone's talking, nobody's listening. It's not a conversation any more. It's no longer a viral way of spreading information as transmission rates are so poor. It's just noise, pretty much drowning out all the signal, and the only response people have is to turn up the noise. In December, I wondered what Twitter was for. Now, I'm none the wiser.
Well, that's not quite true. I am. In December, I had a hunch that Twitter was becoming useless. Now, I have the stats to prove my hunch.